Zelus Fitness, a fitness brand focused on weighted training products, is expanding into U.S. specialty retail with a launch at 23 select Fleet Feet stores in October 2026. The rollout introduces three Zelus weighted vest models to Fleet Feet’s running and walking customers, giving shoppers the chance to compare designs, try different weights, and receive in-store guidance before choosing a product.
The collaboration reflects a shared focus on movement and everyday activity. Zelus Fitness is guided by its “Every Step Counts” philosophy, which encourages people to incorporate movement into daily life. Fleet Feet specializes in running and walking, with in-store fitting experiences and knowledgeable staff who help customers find gear suited to their needs. The alignment between the two brands makes Fleet Feet a natural retail partner as Zelus Fitness introduces its weighted vests to more walkers and everyday movers.
Three Weighted Vests, Three Distinct Options
The Fleet Feet assortment will include three Zelus Fitness weighted vest models:
- Classic Weighted Vest – U-Shaped (8 lb): A simple pull-over starter vest designed for first-time weighted walkers.
- Z-Fit™ Slim Weighted Vest (10 lb): An ultra-thin vest filled with soft, flexible silicone-and-iron weights that bend with the body for a close, comfortable fit during everyday walks.
- Z-Fit™ Slim Adjustable Weighted Vest (9–15 lb): Removable weight blocks allow users to add load as their fitness progresses.
The in-store assortment gives customers a new way to explore Zelus Fitness products beyond the brand’s existing online business. Shoppers can compare weight configurations, check fit in person, and choose the model that best suits their routine.
Elena Vance, a Zelus Fitness partner and customer, said she looks forward to being able to compare the vests in person:
“As someone who uses Zelus vests on my daily walks, I’m excited that I’ll soon be able to try different weights in person at Fleet Feet. Being able to compare fit and weight in-store will make it easier to choose the right vest—for me and for friends I walk with.”
Availability
The three Zelus Fitness weighted vest models are scheduled to arrive at 23 participating Fleet Feet stores during October 2026. Retail prices range from $45.90 to $85.90, depending on the model. Availability may vary by location.
Consumers can explore the full product range at zelusfitness.com and visit fleetfeet.com for store information.
About Zelus Fitness
Zelus Fitness is a fitness brand focused on weighted training products for walking, exercise, and everyday movement. Guided by its “Every Step Counts” philosophy, the brand designs weighted vests and training products that can be incorporated into daily routines, helping people stay active at every fitness level. For more information, visit zelusfitness.com.
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Media Contact
Zelus Fitness
23661 Birtcher Dr, Lake Forest, CA 92630
Source: 38 Digital Market News
Release ID: 2666497
